Founded 2006 in New York, Calman Consulting, LLC conducts analyses, strategic thinking and creative insight to produce turnaround strategies, omni-channel marketing and digital initiatives for innovative start-ups and emerging brands; focused on luxury, specialty retail, fashion, cosmetics, jewelry, real estate and communications agencies.
Whether creating customer engagement targeted to millennials or to baby boomers, the nucleus of our consulting is on achieving retail success that is well beyond the art of the transaction.
We develop marketing programs that fashion a strong narrative and an emotional connection between a lifestyle brand and its customer. We bridge Online-to-Offline through the interactive and social experiences of today’s retailing. We foster Direct-to-Customer and Business-to-Business loyalty through creating exclusive customer experiences, and creative development of strategic alliances.
LUXURY RETAIL MARKETING Strategic & Tactical Marketing Analytics, Plans, Program Development · Direct Marketing & Sales Promotion Programs · Line Extension Ideation and Development · Assortment Planning
CUSTOMER ENGAGEMENT INNOVATION Behavioral & Attitude Segmentation · Customer Journey Analysis · Targeting Strategies · Special Event Programming · Clienteling Solutions · Customer Loyalty Analytics, Strategy and Program Development
OMNI-CHANNEL PROGRAMMING Digital & eCommerce Strategy Development · Retail Customer RFM Programs · Web Development · Book Design & Editing · Publishing Services & Advertising Sales
STRATEGIC BUSINESS DEVELOPMENT Branding Insights & Consultation · Business Plan Preparation · Strategic Alliance Opportunity Assessment and Programming