luxury retail marketing
customer engagement innovation

business development strategy
what we do
about

CALMAN CONSULTING

Founded in 2006 in New York, Calman Consulting, LLC conducts analyses, strategic thinking and creative insight to produce turnaround strategies, omni-channel marketing and digital initiatives for innovative start-ups and emerging brands; focused on luxury, specialty retail, fashion, cosmetics, jewelry, real estate and communications agencies.

Whether creating customer engagement targeted to millennials or to baby boomers, the nucleus of our consulting is on achieving retail success that is well beyond the art of the transaction.

We develop marketing programs that fashion a strong narrative and an emotional connection between a lifestyle brand and its customer. We bridge Online-to-Offline through the interactive and social experiences of today’s retailing. We foster Direct-to-Customer and Business-to-Business loyalty through creating exclusive customer experiences, and creative development of strategic alliances.

LUXURY RETAIL MARKETING Strategic & Tactical Marketing Analytics, Plans, Program Development · Direct Marketing & Sales Promotion Programs · Line Extension Ideation and Development · Assortment Planning

CUSTOMER ENGAGEMENT INNOVATION  Behavioral & Attitude Segmentation · Customer Journey Analysis · Targeting Strategies · Special Event Programming · Clienteling Solutions · Customer Loyalty Analytics, Strategy and Program Development

OMNI-CHANNEL PROGRAMMING  Digital & eCommerce Strategy Development · Retail Customer RFM Programs · Web Development · Book Design & Editing · Publishing Services & Advertising Sales

STRATEGIC BUSINESS DEVELOPMENT  Branding Insights & Consultation · Business Plan Preparation · Strategic Alliance Opportunity Assessment and Programming

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PROFILE

Calman Consulting, LLC was founded by Michael Calman. He has been disrupting before it was fashionable, and reimagining luxury retail to transform customer engagement. An accomplished designer of exclusive B2B strategic alliances and innovative B2C customer experiences, Michael is a seasoned C-Level team builder, brand developer and marketer, turnaround specialist, entrepreneur, author, educator and industry speaker. He has extensive experience in omni-channel marketing, merchandising and revenue integration across specialty stores, e-commerce, wholesale and catalogs. He has a comprehensive background in marketing to the luxury spectrum, spanning aspirational through Ultra High Net Worth customers—from accessible luxury-priced handbags to private jets.

Michael is a co-author of Secrets of Selling to the Super Rich: Sales Superstars of Luxury. He has MBA and BA degrees from New York University. Michael conducts speaking engagements to corporations, magazine publishers, trade groups and academic institutions. He is also an avid racing sailor, including competing as a finalist in the United States Olympic Sailing Trials.

Advertising made Calvin Klein the best known name in U.S. fashionPeople

CRK Advertising — Founder & Managing Director  Michael managed the full service in-house marketing and creative services agency for Calvin Klein collections (reporting to designer, Calvin Klein). Michael steered the development of ground breaking marketing programs that contributed to building the brand into a global juggernaut. He was executive producer of the highly acclaimed and disruptive Calvin Klein Jeans and Obsession fragrance television, print and outdoor advertising campaigns.

Despite a downpour outside, the [Bergdorf] cosmetics floor is wall-to-wall with shoppersAllure

Senior Vice President of Marketing  At the world’s leading luxury goods department store, Michael was the founding publisher of Bergdorf Goodman Magazine, nationally distributed to expand the brand’s presence, and edited with a modern voice to position the store as contemporary. He architected a strategic alliance based customer loyalty program, Bergdorf Goodman Rewards, and rolled-out an extensive program of ‘retail-as-theater’ special events. He pioneered tiered spend, gift card  incentive based promotions—now standard retail industry practice. Michael authored the ‘Very Bergdorf’ advertising campaign, and steered the development of BergdorfGoodman.com.

Coach … is largely credited with creating the ‘accessible luxury’ category of retailUpstart Business Journal

Vice President of Marketing  Orchestrating the brand’s transformation, from its focus as a leather handbag manufacturer to a premier accessible luxury accessories brand marketer, Michael managed product development, creating collections of business accessories and luggage. He re-imaged and merchandised the Coach catalogs, and introduced a global advertising campaign that positioned Coach as a lifestyle brand with personality and cache.

 

Chief Marketing Officer  Michael directed the CitationAir Vector JetCard launch, establishing the jet card as the industry’s most accessible entry to private jet travel.

 

 

Adjunct Professor  At Manhattanville College, Michael served as an adjunct professor, marketing, in the Department of Economics, Finance & Management.

 

SPEAKING ENGAGEMENTS  
Wall Street Journal, Forbes, Fortune, Money, Cosmopolitan Conferences; NYU Stern School of Business, Luxury Marketing Council, National Retail Federation, American Express Luxury Summit, Argyle Executive Forum, American Management Association, Institutional Investor’s Retailing Executive Conference, New Mexico MVD, Couture Jewelry, JA New York, National Corporate Theatre Fund, Advertising Research Foundation.

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MICHAEL CALMAN’S BACKGROUND READS LIKE A
WHO’S WHO IN RETAIL MARKETING

COUTURE JEWELER
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book

50973855_High_Resolution Full Cover_5995701

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 MICHAEL CALMAN, CO-AUTHOR OF SECRETS OF SELLING TO THE SUPER RICH

RANKED #1 ON AMAZON HOT NEW RELEASES IN MARKETING FOR SMALL BUSINESSES.
AVAILABLE IN PAPERBACK AND KINDLE E-BOOK

 

“Secrets of Selling to the Super Rich is a grand-slam home run, bases loaded, eleventh inning, knocked right out of the park, known as ‘Strategic Insights & Best Practices You Can Use”Gregory J. Furman, Founder & Chairman, The Luxury Marketing Council

“Selling Luxury To The Super-Rich Is A Lot Easier, If you Follow The Advice Of These Superstars”Russ Alan Prince, Contributor, Forbes

“A Book of Compelling Insider Advice and Insight”Susan Kime, Staff Journalist, JustLuxe

Co-author, Michael Calman, offers advice on how to land and engage with the Super Rich. This book features interviews from ‘sales superstars of luxury,’ star sellers who have been on the front lines of ultra-luxury transactions spanning millions upon millions of dollars. These pros, whose main focus isn’t on focus groups, have extensive experience and direct contact selling to the Super Rich. The ‘sales superstars’ share misperceptions about the Super Rich, and through recounting stories relate how their background, experience, knowledge, and selling secrets have served to create extraordinary marketing opportunities.

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OUR METRICS

55

BRANDS MANAGED

60

 SPEAKING ENGAGEMENTS

700

 SAILING RACE WINS! 

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PRESS

CALMAN CONSULTING, LLC